COLLECTIVE SELF-ESTEEM AND CULTURAL ORIENTATION

Abstract: The present study explored the relationship between collective self-esteem and  cultural  orientation.  It was hypothesized that one’s collective self-esteem  or one’s  judgment  of  being  a  member  of  one’s  ethnic  group  would  predict  their cultural  orientation.  Collective  self-esteem  or  one’s  judgment  of  one  being  a member of one’s ethnic group had 4 dimensions: private, public, membership and importance; cultural orientation also had 4 dimensions: horizontal individualism, horizontal  collectivism,  vertical  individualism,  and  vertical  collectivism.  One-hundred and fifty-nine students participated in the present study. Public collective self-esteem  positively  predicted  horizontal  individualism  (β = .217)  and  vertical individualism  (β  =  .224);  private  collective  self-esteem  positively  predicted vertical collectivism, (β = .273) and negatively predicted vertical individualism (β =  -.234).  Cultural  factors,  particular  to  the  Indonesian  context,  need  to  be  taken into account in regard to interpreting the collected data. 
Keywords: collective  self-esteem,  horizontal  and  vertical  individualism, horizontal and vertical collectivism
Author: Novita W. Sutantoputri dan Evanytha
Journal Code: jppsikologisosialgg130001

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