HUBUNGAN CITRA DIRI DAN PERILAKU KONSUMTIF PADA REMAJA PUTRI YANG MEMAKAI KOSMETIK WAJAH
Abstract: This research was
aimed was aimed to explore the correlation between self-image and consumer
behavior in adolescent girls who wear facial cosmetics in Samarinda. This study
consisted of two variables: the dependent variable and the independent
variables of consumer behavior that is self-image. Data collected by using a
scale. The sample in this study were young women who wear facial cosmetics in
Samarinda as many as 50 people using purposive random sampling method. The data
analysis technique used is the statistical analysis product moment correlation
(correlation product moment). Research shows there is no relationship
between self-image and consumer behavior
with r = 0.111 and p = 0.444..
Penulis: Devya
Kode Jurnal: jppsikologikepribadiandd150002
