Pola Perilaku Membeli Produk Kebutuhan Rumah Tangga (Pangan dan Non Pangan) di Pasar Modern Pada Konsumen Wanita Dewasa Tengah di Kota Karawang
ABSTRACT: Nowdays modern
markets are providing an alternative shopping venue for consumers, thus
creating a specific pattern of consumers’ behavior. Therefore, researchers are
focusing their research on the buying pattern of middle adult women in modern
market. This research is using a qualitative approach with coding analysis
method that involves four subjects. These subjects are chosen through purposive
sampling, which means that the four of them have an experience of shopping in a
modern market at least twice and reside in Karawang. The result of this research
shows that the fourth subjects have a different buying pattern in modern
market. They are also being influenced by various factors in their decision to
buy things in the modern market.
Penulis: Nisa Fahriani
Hijrianti Lestari
Kode Jurnal: jppsikologikepribadiandd080013
