MENENTUKAN STRATEGI PERMASARAN PADA PRODUK BRIKET DENGAN METODE GAME THEORY UNTUK MENINGKATKAN PENJUALAN DI UKM KAISAR BRIKET
Abstract: UKM Kaisar Briket is
one of the business sectors that briket produce. The problem is not enough
briket product known to the public and the market competition, briket product
compete with LPG and kerosene so that the competition is encouraging to be albe
to search for the right marketing to strategy to compete in the market.the
methode game theory can deetermine a marketing strategy through the marketing
mix 4P (product, price, place, promotion). Marketing mix divided into severval
attribute to know some of the marketing strategy that will be product advantage
to attract users briket. Responden data required to obtain the value of matriks
calculation game theory methode previously in reliability test and validitas
test toknow what valid whether or not the responden data the result of the
study showed the briket product have superior strategy and alternative
strategies when competitions products.
Penulis: Satria Ramadhani, Boy
Isma Putra
Kode Jurnal: jptindustridd150174
