THE ROLE OF ADVERTISEMENTSIN ENGLISH FOREIGN LANGUAGE (EFL) TEACHING
ABSTRACT: This paper
aims at discussing
the use of
advertisements (ads) in
English Foreign Language (EFL) teaching and focuses on some of the
appealing uses of language, visual elements,
and culture in
advertising, and on
how language teachers could
exploit them in
their classes. Advertisers
have creative ways
to use ads to attract people’s attention and to be memorable by
exploiting the language code, paralanguage,
illustration and culture
value. The ways
of advertisers to use
the language, illustration,
code, and culture
could be considered by the
language teachers in teaching. Language teachers appears to be
very little exploitation
of the fascinating
uses of language
and visual elements in
advertising, and this
paper attempts to
present EFL practice
by providing an overview of some of the interesting uses of language,
culture, and visual elements in ads, and suggesting ways of exploiting them in
classroom.
Author: Farida Hanim Saragih
dan Citra Anggia Putri
Journal Code: jppaudsdgg150002
