Konsep Lima Kekuatan Porter untuk Membedah Kondisi Industri Rotan Indonesia
Abstract: Rattan is one of non
timber product forest which is very famous in Indonesia. Indonesia has 350 from
the total of 600 rattan species in the world. Indonesia rattan potential is
getting more significant wh en it is known that among 350 species, only 53
species have been traded in both local and international market. Recently,
Indonesia rattan industry facing some serious conditions, such as decreasing
raw rattan production, dropping export volume and value of rattan product, and
popping out the imitation rattan. Improperpolicy of government, by closing and
opening the export the half-finished product of rattan without comprehensive consideration
and analyzing become active catalyst of falling down for Indonesia rattan
industry. Whereas in “Porter’s Five Forces” concept which was written by
Michael Porter (1980), it was stated that thematerial component is one of five
industrial environmental conditions. This concept can be used to analyze
industry and company strategy development for looking at market interest. Based
on this concept, Indonesia has potential advantage as world’s main rattan
supplier, because rattan can not be found in other place,except a little one.
In application stage, there are some steps can be done to return the glory of
rattan, namely: assuring the market of round-semi finished rattan product is
opened widely, guarantying the rattan product which has strong competitive
value through design development and production cost efficiency, and national campaign
to increase the usage of rattan product.
Penulis: Lisman Sumardjani
Kode Jurnal: jpkehutanandd090076
