The Indonesian Bank Websites’ Interactivity for Corporate Social Responsibility Communication

Abstract:  Based on case study in the Indonesian bank websites in Indonesia, this article aims to see how important is the information related to corporate social responsibility,  seen from the aspect of accessibility and its placement on the websites. This article is purposively made to see the interactivity offered by each of the website. The result shows that the three government-owned banks consider that the CSR information is vital, shown by the dedicated page for CSR communication. Though, the interactivity level in each website is still low. These banks still apply monologue model of cyber-interactivity, which indicates company-centric strategy.

Keywords: bank, communication, corporate social responsibility, interactivity, website

Author: Gregoria Arum Yudarwati

Journal Code: jpkomunikasigg150003

Artikel Terkait :

Jp Komunikasi gg 2015

• CELLULAR PHONE AND THE USAGE (Problems of Cellular Phone’s Usage In Blank Spot Areas of Indonesia)
• The Integration of Dakwah in Journalism: Peace Journalism
• Assessing the Best Practices in Media and Communication Training
• City as Memory in Five Bells and The Root of All Evil
• Asian-Australian Writers: Bridging the Gap