The Indonesian Bank Websites’ Interactivity for Corporate Social Responsibility Communication

Abstract:  Based on case study in the Indonesian bank websites in Indonesia, this article aims to see how important is the information related to corporate social responsibility,  seen from the aspect of accessibility and its placement on the websites. This article is purposively made to see the interactivity offered by each of the website. The result shows that the three government-owned banks consider that the CSR information is vital, shown by the dedicated page for CSR communication. Though, the interactivity level in each website is still low. These banks still apply monologue model of cyber-interactivity, which indicates company-centric strategy.
Keywords: bank, communication, corporate social responsibility, interactivity, website
Author: Gregoria Arum Yudarwati
Journal Code: jpkomunikasigg150003

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