A STUDY OF THE INNOVATION POWER OF SMEs IN SEMARANG
Abstract: The objective
of this study
was to analyze
the reasons why
a business could
sustain its life.
The approaches used were
industrial based approach
and micro business unit
approach. The sampling method was purposive sampling combined by
convenience sampling technique.The amount of samples were 100. The method of
analysis used were nonparametric statistics and regression analysis. The study
found that the innovation power of SMEs in Semarang was quite small (around
5%). This finding was expected to benefit
business actors in Indonesia, namely to help increase innovation power
so that their businesses could survive and continue to exist.
Author: Ibnu Widiyanto
Journal Code: jpmanajemengg140139
