A STUDY OF THE INNOVATION POWER OF SMEs IN SEMARANG

Abstract: The  objective  of  this  study  was  to  analyze  the  reasons  why  a  business  could  sustain  its  life.  The approaches  used  were  industrial based approach  and  micro business  unit  approach. The  sampling  method was purposive sampling combined by convenience sampling technique.The amount of samples were 100. The method of analysis used were nonparametric statistics and regression analysis. The study found that the innovation power of SMEs in Semarang was quite small (around 5%). This finding was expected to benefit  business actors in Indonesia, namely to help increase innovation power so that their businesses could survive and continue to exist.

Keywords:  Innovation Power, Competitive Advantage, SMEs

Author: Ibnu Widiyanto

Journal Code: jpmanajemengg140139

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