ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI DAYA SAING PADA SENTRA INDUSTRI MAKANAN KHAS BANGKA DI KOTA PANGKALPINANG
Abstract: This study aims to
determine the effect of capital, packaging, network, business development, and
human resource to the competitive ability at central industry of Bangka’s food
in Pangkalpinang.It used primary data with census method as the sampling
technique. The number of samples were 68 respondents, analyzed by confirmatory
factor. The results of study issue two factors. First, financial factor which
has capital and business development variable. Second, marketing factor which
has packaging and network variable.
Keywords: Micro and Medium
Enterprise, Capital, Business Development, Financial Factor, Packaging,
Network, Marketing Factor
Penulis: Rulyanti Susi
Wardhani, Yulia Agustina
Kode Jurnal: jpakuntansidd120428
