ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENERIMAAN NASABAH TERHADAP LAYANAN INTERNET BANKING DENGAN MENGGUNAKAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM)
ABSTRACT: This study aims to
analyze the factors that affect customer acceptance of internet banking
services with the approach Technology Acceptance Model (TAM). The sample in this study
is internet banking
users in Padang.
The sampling technique
with purposive sampling method.
The total of questionnaire distributed counted 140 and able to be used 118. The study use Structural Equation
Modeling (SEM) with AMOS application version 16.0. The
results of this
study indicated that:
(1) personalization have a significant effect on perceived usefulness.
(2) personalization have a significant
effect on perceived ease of use. (3) computer self efficacy doesn’t significant
effect on perceived usefulness. (4)
computer self efficacy doesn’t significant effect on perceived ease of
use. (5) trust doesn’t significant effect on perceived usefulness. (6) trust
doesn’t significant effect on perceived ease of use. (7) perceived ease of use
doesn’t significant effect on perceived usefulness.
Keywords: perceived usefulness, perceived ease of use,
personalization, computer self efficacy, trust
Penulis: Popi Fauziati
Kode Jurnal: jpakuntansidd120450
