ANALISIS PEMASARAN INDUSTRI KECIL PADA EVEN WISATA PACU JALUR KABUPATEN KUANTAN SINGINGI PROVINSI RIAU
Abstract: The purpose of this
research aims to determine the perception of tourist to the small industry’s
people on track racing event in Kuantan Singingi Regency.
This research use descriptive methode to analyze the problems. The sampel
inside this research are 50 respondence by usung accidental sampling. And then
tecnique to collected data in this research are using observation,
questionnaire, and interview. And it was using likert scale to know the lenght
of intervals.
Based on the researh of the small marketing people,less productive
because of lack attention to create a new bussines, foe example there is not a
strore or a special place that provides souvenir, less attractive packaging,
bad quality of the product altought the capital to make the souvenirs are not
good. And the most of tourist who visit come from premises.
Penulis: Laila Ramadhana,
Mariaty Ibrahim
Kode Jurnal: jpmanajemendd160115
