DEVELOPMENT STRATEGY OF NATURAL TOURISM IN PANCAR MOUNTAIN NATURAL PARK

Abstract: The purposes of this study  are to identify the internal and external factors and to determine the  best strategy for developing natural tourism in Pancar Mountain Natural Park. This study employs a descriptive method through surveys using a purposive sampling method. The analysis tools used are IFE and EFE, IE Matrix, SWOT Matrix and QSPM. Recommended strategies are: 1) product development strategy, 2) market penetration,  3)  optimizing  the  cooperation  of  stakeholders,  4)  defining  the  area  and  boundary  of  Pancar Mountain Natural Park, 5) increasing citizen participation and 6) increasing the role of associations.

Keywords: Natural Tourism, Development Strategy, QSPM

Author: Arde Lindung Pambudi Arief Daryanto, Sri Hartoyo

Journal Code: jpmanajemengg140133

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