DEVELOPMENT STRATEGY OF NATURAL TOURISM IN PANCAR MOUNTAIN NATURAL PARK
Abstract: The purposes of this
study are to identify the internal and external
factors and to determine the best strategy
for developing natural tourism in Pancar Mountain Natural Park. This study
employs a descriptive method through surveys using a purposive sampling method.
The analysis tools used are IFE and EFE, IE Matrix, SWOT Matrix and QSPM.
Recommended strategies are: 1) product development strategy, 2) market penetration, 3)
optimizing the cooperation
of stakeholders, 4)
defining the area
and boundary of
Pancar Mountain Natural Park, 5) increasing citizen participation and 6)
increasing the role of associations.
Author: Arde Lindung Pambudi
Arief Daryanto, Sri Hartoyo
Journal Code: jpmanajemengg140133
