FAKTOR-FAKTOR PENENTU KEPUTUSAN PEMBELIAN BLACKBERRY DI SEMARANG
ABSTRACT: The objective
of this study
is to analyze
the factors which influence customer decision in
buying Blackberry in
Semarang such culture,
family, motivation, brand personality,
product quality and
prestise. The population of
this study is student of colleges. This study used 100
respondent who is collected by accidental sampling. By
using PLS, the
result showed that
motivation, brand personality influenced
buying decision significanly. Besides, culture, family, product quality and
prestise had no influence with buying decision.
Penulis: Nunung Ghoniyah, Ursila
Ani
Kode Jurnal: jpmanajemendd130911
