PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI BANDING KONSUMEN INDOMIE DAN MIE SEDAAP)
ABSTRACT: The purpose
of this research
are, to know
the description of
purchase decision, brand image
and product quality of consumen of Indomie and consumen of Mie Sedaap, test empirically the
influence of brand image toward purchase decision of consumen of
Indomie and consumen
of Mie Sedaap
, test empirically
the influence of product
quality toward purchase
decision of consumen
of Indomie and consumen of Mie Sedaap, test empirically the influence of
brand image and product quality toward
purchase decision of consumen of Indomie and
consumen of Mie Sedaap..
The hypothesis test
shows, there is
significant influence from brand image and product quality toward
purchase decision.
Penulis: Mohamad Rizan,
Kartika Lestari Handayani, Agung Kresnamurti RP
Kode Jurnal: jpmanajemendd150679
