PENGARUH GAYA HIDUP DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPATU PRIA DI KABUPATEN MOJOKERTO
Abstract: The main function of
shoes is as protector of our feet in walking. However, as the development of
human civilization, now the shoe has more functions than just that. This study
focused on the consumer outlet
Al-Farisi because this
outlet shoes have advantages of
the model are
always changed every
two weeks. This study aims to
discuss and analyze Influence of Lifestyle and Price on
Purchasing Decisions in
Men's Shoes in
Mojokerto (Studies in Consumer
Outlet Al-Farisi Pusat
Perkulakan Sepatu Trowulan). This
study used a causal approach. The
population in this study was Al-Farisi
Outlet consumers who purchase and use the shoes.
Samples are taken
of 104 people
with accidental sampling technique.
Measuring instrument used
was a questionnaire, and
the data were
analyzed with multiple
linear regression. The results
showed that partial
lifestyle and price affect
purchasing decisions. The
results showed that
simultan lifestyle and price affect purchasing decisions.
Penulis: YUNITA, YESSY ARTANTI
Kode Jurnal: jpmanajemendd141056
