PENGARUH GAYA HIDUP DAN KUALITAS LAYANANTERHADAP KEPUTUSAN PEMBELIAN DALAM JARINGAN
Abstract: According APJII
growth of Internet users in Indonesia each year has increased, it is proven
with an online purchases made by the Indonesian
people by 27
% via the
Internet. Lifestyle of
today's society began to
depend on the
internet. This situation
used to increase sales
company primarily develops
promotion through the internet. It is utilized by Gramedia to
develop and expand the network marketing
market. Gramedia provide
more facilities at
Gramedia online to give the
consumer the convenience of
making a
purchase. The population is
a consumer Gramedia
online with aged
16-25 years old with a number of 110 respondents. Measuring instruments usedtechnically multiple
linear regression analysis.
The results showed thatnet
oriented, innovative and price oriented not effected on online purchasing
decision while service
quality effected on
online purchasing decision.
Penulis: AINUR ROFIQ, YESSY
ARTANTI
Kode Jurnal: jpmanajemendd141044
