PENGARUH GREEN PRODUCT PADA MINYAK GORENG ECOPLANET TERHADAP MINAT BELI KONSUMEN
Abstract: The aims
of this research
are to analyze and
discuss the effect of
green product in
ECOplanet cooking oil
on customers purchase intention.
The type of
this research is
quantitative. The sampling technique
that used was
purposive sampling with
sample size of 110
respondents. Data analysis
techniques that used
are validity test, reliability test and simple linear regression
analysis using PASW Statistics 18 software. Result of the research shows that
there are linear relationship
between independent variable and dependent variable, it
means that green
product on ECOplanet
cooking oil has positive
effect on customers
purchase intention on
customers of Kalimas Carrefour
Surabaya that is
proven by positive
sign at the regression formula.
Penulis: MAHBUB ALFA ROBY, ANIK
LESTARI ANDJARWATI
Kode Jurnal: jpmanajemendd141046
