PENGARUH KELOMPOK ACUAN DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SKIN PROTECTOR MEREK BLINK
Abstract: Blink skin protector
is a brand that is known and loved by consumers
in Indonesia because
of the quality
of materials, price and
design variations is
given by the
product brand. This
study analyzes and discusses the influence of reference group and design
product on purchase decision Blink Skin Protector. The populations in this
study were male consumers and women at least 18 years old who come
and buy products
Blink Skin Protector
brand. Samples were taken
totaling 110 respondents
to the questionnaire
data collection technique and
the analyzed using
linear regression. This means
that the effect
of the independent
variable is the
reference group and product
design together of the dependent
variable that purchase decision,
in which the variable reference group is the most dominant in influencing
purchasing decisions. While the remaining is influenced by other variables.
Penulis: TIARA ATIKA
WULANDIANI, ANIK LESTARI
Kode Jurnal: jpmanajemendd141045
