PENGARUH KELOMPOK ACUAN DAN INTERNET MARKETING TERHADAP KEPUTUSAN PEMBELIAN
Abstract: This
study aims to
analyze and discuss
the influence reference group and
internet marketing on purchasing decisions. The study focused
on Indosat Mentari
Super Internet Smartphone
brand SIM Card telecommunication. This
research is conclusive.
The populations is consumers buy and using card Mentari Super Internet Smartphone
in Surabaya aged 15-30 years. The sample in this study amounted to
220 respondents with
sampling techniques judgmental sampling. The
research instrument used
was a questionnaire, documentation and
the data obtained
were processed using
simple regression analysis, followed
by analysis of
independent samples t test.
The results showed
that there is
significant influence of reference
group and internet
marketing on purchasing
decidions. In this study
by looking at
the results of
the t test,
dominant influence internet
marketing variable.
Penulis: AGUS HARIANTO, SRI
SETYO IRIANI
Kode Jurnal: jpmanajemendd141043
