PENGARUH KETIDAKPUASAN KONSUMEN DAN KEBUTUHAN MENCARI VARIASI TERHADAP PERPINDAHAN MEREK MOBILE BROADBAND SMARTFREN
Abstrak: This
study aims to
analyze and discuss
the influence of consumer
dissatisfaction and variety
seeking to brand
switching mobile broadband. The
type of this
research is quantitative. Techniques of
sampling using judgemental
sampling with 210 respondents.Data analysis
techniques using PAWS
Statistics 18 software. Result of
the research shows that consumer dissatisfaction have positive influence on
brand switching and variety seeking have positive influence on brand switching.
Penulis: RAFITA EKA ANDRIANI, NINDRIA
UNTARINI
Kode Jurnal: jpmanajemendd150714
