PENGARUH KUALITAS PRODUK DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA FUTSAL ADIDAS DI WILAYAH JAKARTA TIMUR
ABSTRACT: The purposes
of this research
are to describe
about product quality,
product design and purchasing
decision and test
the product quality
and product design variables that
influence the purchasing
decision of Adidas’ futsal shoes. This research
used descriptive and
explanatory methods. The
unit analysist of
this research are the
consumers of Adidas
at East of
Jakarta. Total sample
of this research are
100 respondences while
the analysis tools
that are used
in this research are SPSS 18.0.
The result of this research shows:
(1) product quality is significantly influencing the purchasing decision by
10.7%; (2) product design is significantly influencing
the purchasing decision
by 7,5%; (3) simultaneously
product quality and
product design are
significantly influencing the
purchasing decision by 17.6%.
The remaining 82,4%
is influenced or
explained by other variables that are not included in this
research.
Penulis: Basrah Saidani, M.
Aulia Rachman, Mohamad Rizan
Kode Jurnal: jpmanajemendd130889
