PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOBIL BEKAS (Survey Pada Konsumen Melaju Raya Rizky Motor di Wilayah Bekasi Timur)
ABSTRACT: Indra Sasmita, 2012
the influence of the product quality and
the price on the purchase decision used car (survey on the consumer Melaju Raya
Rizky Motor in east Bekasi),
Thesis: Management Studies
Program, Department of management, Faculty of Economics, State
University of Jakarta, in July 2012. This research
aims to analyze
and describe the
product quality and
price of a used
car purchase decision
making in the
showroom Melaju Raya
Rizky Motor. This study uses
survey methods, sample, and a questionnaire as a means of data collection. The
location of the research carried out at the Showroom Melaju Raya Rizky Motor
at JL.Raya Kota
Legend No. 8.
Bekasi Timur. Analysis
of the research was
carried out by
using the application
program SPSS statistics (Statistical Package
for The Social
Science) version 19,
to manipulate the
data. The results of this
research shows there is a
significant relationship between the product quality and price on the purchase
decision.
Penulis: Setyo Ferry Wibowo
Kode Jurnal: jpmanajemendd130888
