PENGARUH KUALITAS PRODUK DAN PERSONAL SELLING TERHADAP KEPUASAN PELANGGAN PADA MAJALAH INFO BEKASI (STUDI KASUS PT. SIBK)
ABSTRACT: Generally, the
purpose of this research are: 1) To know the description of product quality, personal
selling and customer
satisfaction on client
of Info Bekasi Magazine. 2)
To know the
influence of quality
product towards customer satisfaction on client of Info
Bekasi Magazine. 3) To know the influence of quality product towards
customer satisfaction on
client of Info
Bekasi Magazine. 4) To know
the influence of quality product and personal selling simultaneously towards customer
satisfaction on client Info Bekasi Magazine. The method implemented in this
research are descriptive explanatory and causal. This research is taken
100 client of Info Bekasi Magazine after their interact with personal
selling used field pricing system while
data was collected
by using questionnaire
and processed using SPSS 20. The
result shows that partially quality
product has a positive and significant
impact toward customer
satisfaction. Then, partially
personal selling also has
a positive and
significant impact toward
customer satisfaction. Simultaneously, quality
product and personal
selling have a positive and significant impact
toward customer satisfaction.
The empirical findings
indicate that to create and improve the customer satisfaction, Info Bekasi Magazine need to consider
quality product and
personal selling because
those factors shown to affect the level of job
loyalty.
Penulis: Mohammad Rizan, Yogha
Anjarestu
Kode Jurnal: jpmanajemendd130821
