PENGARUH KUALITAS PRODUK TERHADAP MINAT BELI NOKIA LUMIA 920 PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI SURABAYA
Abstract: The
development of mobile
communication tools very
rapidly evolving Mobile Technology has
now again become
a smartphone. In order
to attract consumers
to buy the
smartphone manufacturer, should improve the quality of its products.
So Nokia launched Nokia Lumia 920 using
operating system Windows
8. This research
aims to analyze
and discuss the influence
of the quality
of products of
interest to buy
Nokia Lumia 920. This
type of research
is causal research
and the data obtained were analyzed quantitatively.
The population in this research is the
entire student faculty
of Economics University
of Surabaya Country that has or ever use Smartphones
except Nokia Lumia 920. The sample used totaled 109 withdrawal purposive
sampling technique with sampling. Measuring instrument used is the question
form, and data were analyzed with
Simple Linear Regression.
It showed an
interest in buying
Nokia products Lumia 920 is influenced by the product quality.
Penulis: ADITYA HERMAWAN, HARTI
Kode Jurnal: jpmanajemendd141074
