PENGARUH MEDIA SOSIAL TWITTER TERHADAP LOYALITAS MEREK INDOSAT IM3
Abstract: Today's, cell phones
are a necessity item that can not be separated
from people's everyday
lives has generated
increasingly fierce competition between mobile operators to be able to
attract the attention of consumers in order to use and remain loyal to their
brand. This study was
undertaken to review
Indosat IM3 effort
to maintain their brand
loyalty by optimizing
social media marketing
twitter with account @
indosatmania. From the analysis of the data showed that all three
indicators of social
media twitter studied
was shown to significantly influence
the dependent variable
brand loyalty. Then through
the F test
can be seen
that the independent
variable is indeed feasible to
test variables dependent brand loyalty.
Penulis: SIGIT ARIADI, SAINO
Kode Jurnal: jpmanajemendd141052
