PENGARUH NEGARA ASAL TERHADAP PERSEPSI KUALITAS
Abstract: This study
aims to analyze
and discuss the
influence of country of
origin on the
perceived quality. The
study focused on the
sharp brand for
TV, AC, and
washing machines. This
research is conclusive. The
population used was the visitors Hartono Elektronika Kertajaya Indah
Timur Surabaya. Sample
taken as many
as 110 peoples with
purposive sampling technique.
Then the sample
was divided into two
groups of control
and experimental group.
The research instrument used was
a questionnaire and the data obtained were
processed using simple
regression analysis, followed
by analysis of independent samples t test. The results showed that there
is significant influence between the country of origin of the perceived quality
of the control group and experimental group. For the analysis of independent
samples t test
there was no
difference effect to country
of origin on
perceived quality to
experimental and control group.
Penulis: RENY FITRIYAH, SRI
SETYO IRIANI
Kode Jurnal: jpmanajemendd141063
