PENGARUH ONLINE STORE ATRIBUT TERHADAP KEPERCAYAAN, KEPUASAN DAN LOYALITAS KONSUMEN ONLINE PADA PERUSAHAAN ONLINE PELANGI BOUTIQUE
ABSTRAK: The purpose
of this study
was to determine
and analyze customer
feedback regarding the influence
of online store
attributes on consumer
confidence; influence of
online store attributes
on customer satisfaction; influence
of online store
attributes on consumer
loyalty; influence of
online store attributes on
trust, satisfaction and
consumer loyalty Rainbow
Boutique Online.
The method used in this study is a
survey method, the data required for this research originates in the
primary data through
interviews, questionnaires, and
secondary data through
library. Techniques used in
sampling is non-probability sampling
with purposive sampling
technique. The research was
conducted at the
Rainbow Boutique Online
Shop with a
sample of 175 respondents determination.
From the research, the level of influence of Online Store Attributes on
Trust, Satisfaction and Customer Loyalty Online is significant. This indicates
that the hypothesis proposed in this study are supported by the data in which
there is positive between Online Store Attributes on Trust, Satisfaction and
Customer Loyalty Online that the hypothesis has been proven.
Penulis: YUDI SETIA RACHMANDA
Kode Jurnal: jpmanajemendd130881
