PENGARUH PENGETAHUAN PRODUK TERHADAP NIAT BELI DENGAN SIKAP SEBAGAI VARIABEL INTERVENING
Abstract: The
increase of smartphone
competition makes producer more
intensive to provide
the information about
their products. It is done
to improve consumer’s product knowledge so that it can lead to a positive
attitude, where it can growing
consumer’s purchase intention. This
study aims to
analyze and discuss
the influence of product
knowledge toward purchase
intention with attitudes
as an intervening variable.
This research is a conclusive
causal. The respondents in
this study were
visitors of WTC
Surabaya. Samples taken are
110 people by
using purposive sampling
technique. The research instrument
used was a
questionnaire, the data
obtained were processed by analysis of path (path analysis). The result
shows that the relationship
between each variable
is significantly positive, and the mediation is proved partially.
Penulis: Irma Dwi Kusuma, Nindria
Untarini
Kode Jurnal: jpmanajemendd141064
