PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN, FITUR LAYANAN, DAN KEPERCAYAAN TERHADAP MINAT MENGGUNAKAN E-MONEY CARD (STUDI PADA PENGGUNA JASA COMMUTERLINE DI JAKARTA)

ABSTRACT: The  purpose  of  this  research  are:  to  know  influential  positive  and  significant perceived  usefulness  toward  intention  to  use  e-money  card,  to  know  influential positive  and  significant  perceived  ease  of  use  toward  intention  to  use  e-money card,  to  know  influential  positive  and  significant  feature  availability  toward intention  to  use  e-money  card,  to  know  influential  positive  and  significant  terust toward  intention  to  use  e-money  card.  Object  of  the  research  is  respondent  that has not using e-money card. The  result of descriptive test shows; the significant influence  of  perceived  usefulness  toward  intention  to  use  e-money  card,  the significant  influence  of  perceived  ease  of  use  toward  intention  to  use  e-money card,  the  significant  influence  of  feature    availability  toward  intention  to  use  e-money card and the significant influence of trust toward intention to use e-money card.
Keywords:  perceived  usefulness,  perceived  ease  of  use,  feature  availability,trust, and intention to use e-money card
Penulis: Setyo Ferry Wibowo, Dede Rosmauli, Usep Suhud
Kode Jurnal: jpmanajemendd150675

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