PROSES PENGAMBILAN KEPUTUSAN WISATAWAN DALAM MENGUNJUNGI TAMAN AGROWISATA BUKIT NAANG KECAMATAN BANGKINANG SEBERANG KABUPATEN KAMPAR PROVINSI RIAU

Abstract: This research and how much influence factors travelers decision before visiting the park agrotourism hill Bukit Naang Bangkinang Seberang District Kampar Regency Riau Province. The research use descriptive methode to analyze the problems. The sampel inside this research are 70 respondendence by using accidental sampling. And the technique to collected data in this research are using observation, quetionnaire, and interview. And it was using likert scale to know the lenght of intervals.Based on the research, the respon of respondence to decision making visit the park agrotourism hill Bukit Naang, because factors excelllence tourist that has the greatest score, are nature and type of attraction and the quality of service.
Keywords: The decision making process travelers, Agrotourism, Outbond, Tourism
Penulis: Ade Ayu Pranita, Syofia Achnes
Kode Jurnal: jpmanajemendd160110

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