THE APPLICATION OF TECHNOLOGY ACCEPTANCE MODEL ON INTERNET BANKING USERS IN THE CITY OF DENPASAR

Abstract: The analysis unit of this study was clients of the five major banks in Denpasar. This study aimed to analyze the implementation of internet banking using Technology Acceptance Model (TAM) approach. The research  method  was  SEM  which  was  processed  by  using  SPSS  dan  AMOS.  The  results  of  this  study showed that both perceived ease of use and perceived usefulness had significant and positive effects on the attitude towards using internet banking. Both perceived ease of use and perceived usefulness also had positive and significant effects on actual usage. Attitude toward using had a significant and positive relationship with actual usage.

Keywords: Internet Banking, TAM, Perceived Ease of Use, Perceived Usefulness, Attitude toward Using, Actual Usage

Author: Ni Nyoman Kerti Yasa, Luh Putu Rara Ayu Ratnaningrum, Putu Gde Sukaatmadja

Journal Code:  jpmanajemengg140136

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