THE APPLICATION OF TECHNOLOGY ACCEPTANCE MODEL ON INTERNET BANKING USERS IN THE CITY OF DENPASAR
Abstract: The analysis unit of
this study was clients of the five major banks in Denpasar. This study aimed to
analyze the implementation of internet banking using Technology Acceptance
Model (TAM) approach. The research
method was SEM
which was processed
by using SPSS
dan AMOS. The
results of this
study showed that both perceived ease of use and perceived usefulness
had significant and positive effects on the attitude towards using internet
banking. Both perceived ease of use and perceived usefulness also had positive and
significant effects on actual usage. Attitude toward using had a significant
and positive relationship with actual usage.
Keywords: Internet Banking,
TAM, Perceived Ease of Use, Perceived Usefulness, Attitude toward Using, Actual
Usage
Journal Code: jpmanajemengg140136
