THE FINANCIAL BEHAVIOR OF INVESTORS USING DISCRIMINANT ANALYSIS APPROACH
Abstract: Behavioral finance
is a recent line of research that is attracting the attention of the investor. Behavioral finance
has an important
role in decision-making process
of investors. The purpose
of this study
is to examine
whether there are
any differences in
the decision of investors in terms of demographic
variables, such as marital status, gender, education level, and then
it will be
examined how the
different criterias on
financial behavioral factors include: herding,
heuristics, and behavioral
factors are associated
with the financial markets. This research is
descriptive quantitative. The sample in this study consists of 120 stock investors in
Medan. Data were
collected through questionnaires, interviews,
and documentation studies. This research applies statistical technique
of discriminant analysis, using the three groups of variables: marital status,
sex, and educational level. The results of this
study showed significant
differences with an
alpha of 5%
on financial behavioral factors in the decision of
investors in terms of marital status groups. Meanwhile, there was no difference
in the decision of investors if in terms of other demographic variables, which consist
of sex and level of education.
Author: Juli Meliza, Isfenti
Sadalia, Khaira Amalia Fachrudin
Journal Code: jpmanajemengg130089
