Assessing the Best Practices in Media and Communication Training
Abstract: This article tries to assess how Media and
Communication training in Kenya has adapted to the changes in the industry
based on a mixed methods study. The article argues that universities are
trying to adapt their media and communication curricula to the converged media
landscape by adding ‘new media’ units that try to address the changes in the
industry. They have maintained specializations (Broadcast, print, film) but
none has a general programme that equips students with skills to work across
media. There is a divergent view between practice and academy on the extent.
This is because their perspectives on MCS education and not what is on the ground. Therefore, there is need to bridge
the gap between the two by constantly engaging in team teaching, workshops,
internships and co-productions.
Author: Isaac Mutwiri Mutunga
Journal Code: jpkomunikasigg150004
