SELEBTWITS: MICRO-CELEBRITY PRACTITIONERS IN INDONESIAN TWITTERSPHERE
ABSTRACT: Drawn from the
notion that Twitter is a suitable context for micro-celebrity practices
(Marwick, 2010) this research examines interactions between Indonesian
Twitter-celebrities called selebtwits and their followers. The results suggest
that several strategies include: stimulated conversation, audience recognition,
and various level of self-disclosure that have been conducted by the selebtwits
to maintain the relationship with their followers. This research also found
that from the follower viewpoint, interaction with selebtwits is often
per-ceived as an “endorsement” and “achievement”. However, there are others who
are not particularly fond of the idea of the selebtwits-follower’s engagement.
Some selebtwits-followers’ interactions lead to “digital in-timacy”, while
others resemble parasocial interaction and one-way communication. Furthermore,
this study suggests that in the broader context, selebtwits are perceived in
both positive and negative ways.
Author: Detta Rahmawan, Newcastle
University, UK
Journal Code: jpkomunikasigg140003
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