The Empowerment Model of Coastal Homestay Business Owners in Five Strategic Areas of National Tourism
Abstract: This study examines
the variables related and having influence on the success of the coastal
homestay business owners. The total
number of samples is 160 owners in five areas of KSPN (the Strategic Area of
Indonesian National Tourism) namely: Pangandaran, Parangtritis, Karangasem,
Pulau Untung Jawa, and Tanjung Lesung-UKNP. The hypotheses are: (1) individual
and environmental characteristics influence the process of extensions,
working-competence, and entrepreneurial behavior; (2) the extension process has
real influence on working-competence and business empowerment; (3) working
competence positively influence entrepreneurial behavior and empowerment; (4)
Entrepreneurial behavior and empowermen directly affect the success of
business, and (5) Empowerment clearly affects business success. The model
evaluation throug bootstrapping technique gives a reference that: (1) the level
of effectiveness of the extension process is influenced by age, cosmopolitan
level, the role of community leaders, and cultural value systems; (2) the role
of extension institutions and method contributes to the increased
working-competence and entrepreneurial behavior. (3) working-competence is
reflected in the ability to handle reservations, receptions, and housekeeping;
(4) the entrepreneurial behavior is reflected by transparency, th level of
discipline, punctuality and tenacity; and (5) business success becomes more
effective through entrepreneurial behavio than the level of empowerment.
Keywords: empowerment,
homestay business, tourism extensions
Author: Ayat Taufik Arevin,
Ma'Mun Sarna, Pang S. Asngari, Pudji Mulyono
Journal Code: jpadministrasinegaragg140046