UPAYA THE BODY SHOP DALAM MENDUKUNG PENERAPAN PRINSIP FAIR TRADE DI BIDANG LINGKUNGAN DALAM AKTIVITAS BISNISNYA
ABSTRACT: Fair trade as an
alternative trading system of free trade introducing moral values ??to a
trading system that is useful for producers, consumers and the environment.
Environment in the trading system is a resources, but also get a negative
impact on trade. A multinational beauty company The Body Shop International is
a company that supports fair trade in accordance with moral values of the
company. By using the method of literature sourced from websites, journals, and
news, this study describes the shape of the support of The Body Shop, which is
manifested especially in the field of environment, seen through its business activities , the
company's internal and external (community fair trade The Body Shop . Through
an external company, The Body Shop has been doing various activities such as
Wood Positive, Wood Sourcing Policy, and several activities in the community
fair trade (Kuapa Kokoo, Ghana and Candela, Peru). In the internal, The Body
Shop implementing rules friendly to the environment.
Penulis: Putu Wahyu Mila Sari,
Sukma Sushanti, I Made Anom Wiranata
Kode Jurnal: jphubintdd150275
