MAKE-UP KIT PACKAGE DESIGN FOR ACTIVE WOMAN
Abstract: Packaging has a very
big role in the success of product. Not only as product’s protector or as
container, packaging plays critical and essential function of building brand
and adding emotional value. Packaging can also represent a significant portion
of a product’s selling price. Packaging cost for luxury goods such as perfume
and cosmetics is accounted approximately for 30% and even maybe as high as 40%
of a product’s selling price. This paper discusses a comprehensive overview of
making a make-up kit package design starting from market analyses to concept
generation and prototyping. It is aimed at designing a fashionable,
convenience, and environment friendly make-up kit package for active women. Three
cosmetic products i.e. facial powder, lipstick and facial blotter are selected
to be combined in the kit since they are the most important products needed by
active women in a busy time. The shape of tray has been improved to reduce the
waste of powder in the edge corner of the tray. Since the kit is made from
leather, it is highly possible that it can reduce the occurrence of breaking
compact powder when the case accidently felt down. The product is also
environment friendly since it is refillable. With these entire new features, it
is quite confident to say that this product seems to be better compared to the
existing products in term of convenience, compact and fashionable.
Author: Risdiyono
Kode Jurnal: jptindustridd130554
