ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT KONSUMEN TERHADAP PEMBELIAN TELUR AYAM RAS DI PASAR WILAYAH KECAMATAN BABAT KABUPATEN LAMONGAN
ABSTRACT: The study was
conducted on the market in the District Babat Lamongan through observation and
interviews respondents who are the buyers of eggs in the market. The study was
conducted on June 15, 2015 until June 30, 2015. This study aims to analyze the
influence of product quality, price, customer value of the interest to buy
eggs. The results were obtained following regression coefficient values:
constants = -5.742, product quality = 0.221, = 0.334 price, customer value =
0.333. These results indicate that the independent variable (product quality,
price, and customer value) has a positive effect on the dependent variable
(buying interest). To estimate the value of the standard error of the study was
of 2.75. This means that the dispersion or standard deviation of the variable Y
(buying interest) to the regression line of 2.75. As for the value of the
correlation coefficient of 0.82, which means greater than the significance
level of 5% and 1%, which proves the existence of a correlation between the independent
variables (product quality, price and customer value) with vaiabel bound
(buying interest).
Penulis: Edy Susanto, Galih
Adhy Raharja, Afif Muhammad
Kode Jurnal: jppeternakandd150158
