Analisis SWOT pengadaan bahan baku pakan konsentrat sapi perah di Koperasi SAE Pujon Kabupaten Malang
Abstract: The research was
carried out at “SAE” Cooperative, Pujon, Malang District. The purposes of this
study were (1) to analyze the internal and external condition of SAE
Cooperative, (2) to determine the appropriate strategy of feed procurement in
SAE Cooperatives based on present condition. SAE Cooperatives was selected to
represent the developed dairy category in Malang District. Descriptive
quantitative and SWOT analysis were carefully applied to the available data.
The results showed that the condition of SAE Cooperative was better to develop
concentrate feed production business. It has known from the Strengths (S) and
Opportunities (O) factors score has implied good prospect (SO=4,93). Remarks
can be drawn from the research that the suitable feed procurement strategy
adopted by SAE Cooperative would Growth Strategy with rapid growth. It is
recommended to SAE Cooperative should analyze the internal and external
condition in order to anticipate the changes and the competition in the future.
Penulis: Anie Eka Kusumastuti
Kode Jurnal: jppeternakandd150166
