Analisis Tingkat Kepuasan Konsumen Terhadap Harga (Price) Susin di Kabupaten Sinjai (Studi Kasus di Desa Gunung Perak)
ABSTRACT: This research was a
case study that aims to determine: 1) the level of customer satisfaction of
Sinjai’s dairy products (Susin), 2) Attributes (element) Sinjai’s milk (susin)
was preferred by consumers. The experiment was conducted in the Perak Mountain
village, West Sinjai, Sinjai Regency. The research method is a field survey by
questionnaire survey instrumentation. Numbers of samples were determined by
Skinov formula. Sampling purposive by 80 respondents had used. The results
showed that: 1) The level of customer satisfaction with the product and price
(2P) in the Perak Mount village Sinjai, consumers expressed satisfaction on all
attributes of the products and prices of susin, 2) Consumer susin at Perak
Mountain Village Sinjai priority susin flavor attributes of the product with
the highest quantitative by 4.5811.
Penulis: Wahyudir Kadir
Kode Jurnal: jppeternakandd130376
