FAKTOR - FAKTOR YANG MEMPENGARUHI JUMLAH PEMBELIAN TELUR AYAM RAS DI PASAR TERONG, KOTA MAKASSAR
ABSTRACT: Research has been
conducted to determine the Factors Affecting Purchase Amount at Market Broiler
Eggs Eggplant, Makassar. Held on August 10, 2013 until the date of 12 September
2013 in the Market Eggplant, Makassar. This research is a kind of explanatory Quantitative
Study is the type of research that look at the effect of one variable with
another variable and to test hypotheses and data sources used are primary data
and secondary data, then using multiple linear regression method. The results
obtained show that the price, quality of eggs, quality of service, revenue, and
number of family members simultaneously significant effect on the amount of
purchase eggs, but in partial service quality does not significantly influence
the amount of the purchase eggs at the Market Eggplant, Makassar City.
Penulis: Muhammad Arif,
Syahriadi Kadir, Agustina Abdullah
Kode Jurnal: jppeternakandd140319
