TINGKAT KEPUASAN PETERNAK AYAM BROILER TERHADAP POLA KEMITRAAN MODEL CONTRACT FARMING DI KECAMATAN KAMPAR KIRI TENGAH KABUPATEN KAMPAR (STUDY KASUS PT. PELITA TRIKENCANA BERSINAR)
Abstract: This study aims to
determine the pattern of partnership is run by PT. Pelita Trikencana Bersinar,
as well as to determine the level of satisfaction of plasma broiler breeders in
partnership with PT. Pelita Trikencana Bersinar. This type of research is
descriptive using quantitative and qualitative data, data collection through
interviews with the help of questionnaires.The data analysis was use by
descriptive method with Customer Satisfaction Index and Importance Satisfaction
Index. The partnership that run is plasma with contract farming wihch the
company as inti and the farmers as the plasma. The partnership betwen PT.Pelita
Trikencana Bersinar and farmers is closed partnership wihch the farmer not have
permission to sell the harvest or supply production input from the other
company. PT. Pelita Trikencana Bersinar supply production input for plasma
farmers in this fatnership, the farmers in the weakness position because the
agreement given is standard rule that made by company. There are 7 variables
that use he know Satisfaction Level of
plasma farmers. The result shows that the value of Customer Satisfaction Index
is 79,87 percent or 0,80 in range about 0,66-0,80. It meants that generally the
satisfaction Index of plasma farmers be
criteria Satisfied. From Importance Performance Analysis. Shows the variable
that here lower performance the price of supply production input contract is
expensive and supply production input quality not consistent in every period.
Penulis: Khairul Aswan,
Cepriadi, Kausar
Kode Jurnal: jppertaniandd160375
