ANALYSIS OF CONSUMER BEHAVIOR ON PURCHASE INTENTION OF COUNTERFEIT SHOES IN MANADO
Abstract: The objective of
this study is to understand the influence of attitude, value consciousness,
social status, perceived price, and past experience toward consumer purchase
intention of counterfeit shoes in Manado. The data was collected from 100
respondents that purchase counterfeit shoes and multiple regression analysis was
used to test the relationship among variables. The result indicated that the
perceived price has significant influence toward consumer purchase intention of
counterfeit shoes in Manado. The characteristic of perceived price has
substantial positive influence to the consumer purchase intention. The author
recommends to shoes producers to pay more attention of the reasons why
consumers in Manado consider the price is the main factor that influence the
purchasing intention of consumers.
Author: Piere John Paulus
Angkouw, Farlane S. Rumokoy
Journal Code: jpmanajemengg160085
