Faktor-Faktor yang Mempengaruhi Keputusan Orang Tua Siswa Memilih SD Kasatriyan Surakarta
Abstract: The Kasatriyan
elementary school (SD Kasatriyan) is one of the oldest elementary schools in
Surakarta and was founded on November 1, 1901 by Sinuhun Pakubowono X. Located
in the neighborhood of Surakarta Palace, in the beginning only accepts male
students from the members of the royal family. However, in 1983 developed to
accept female students and the general students from outside the royal family
members. In the 2000s, the Kasatriyan elementary school has decreased the
number of students. This problem may have happened because the establishment of
new schools which have advantages in terms of facilities, curriculum
development and the hiring of foreign teachers. The elementary school is the
business of educational services that using the marketing mix to introduce the
services offered. Therefore, in this research used the marketing mix to
determine the factors that influence the decision to choose SD Kasatriyan. This
study used a sample of 50 respondents from the parents of elementary school
students Kasatriyan. The results showed that variables such as promotions,
services, and accreditation status has an influence on the decision of parents
to choose the SD Kasatriyan. Meanwhile, other variables such as product, cost,
and location, are not shown to affect the decision of parents to choose the SD
Kasatriyan.
Penulis: Nuning Kristiani
Kode Jurnal: jpmanajemendd160999
