FAKTOR PENENTU YANG MEMPENGARUHI PENGGUNAAN LAYANAN INTERNET BANKING
Abstract: This study aims to
analysis the important factor that influenceÂ
the use of internet banking according to Booklet Perbankan Indonesia
2016 and the implication for the marketing of internet banking services. Security has become a determining factor
which affecting the use of internet banking services. It is important for the
bank to find out how to maintain the customers who have used the internet
banking services in order to encounter competition with a variety of banking
services distribution channels innovation. This research used purposive and
snow ball sampling. Data collection is done by distributing questionnaires to
individual users of internet banking in Indonesia. The results showed that
security as the important determining factors that influence to use internet
banking, while auxiliary features do not.
Penulis: Ellen Theresia
Sihotang
Kode Jurnal: jpmanajemendd160996
