IDENTIFYING MOTIVATION FACTOR INVOLVEMENT OF SARAWAK MALAY WOMEN ENTREPRENEUR
Abstract: Sarawak multilayered
cake among Sarawak product signature famous among the local as well as
international tourist visiting Sarawak. In fact, Sarawak Malay women
entrepreneurs have become very necessary players in the entrepreneurial field
specifically in this cottage industries from the early introduction of this
business, they have facing various problem in this businesses. Thus, this
research aims to build an understanding of motivational factor that encourage
Sarawak Malay women entrepreneurial experiences especially in multilayered cake
businesses. Using qualitative methods, this research aims to identify the
entrepreneurial motivations factors; with regards to start-up motivation by
Sarawak Malay women. The finding shows that the motivations that influence
Malay women within Kuching, Sarawak areas to start and grow their business are involve
self-driven and context driven that motivate them involve in multilayered cakes
businesses.
Author: Masyantie Mohamad,
Jati Kasuma
Journal Code: jpmanajemengg160108
