OPPORTUNITIES AND CHALLENGES FOR MICRO-SMALL AND MEDIUM BUSINESS IN INDONESIA FACING ASEAN ECONOMIC COMMUNITY
Abstract: This research is a
part of a continuous study to analyze the opportunities and challenges for
micro-small and medium business in Indonesia when facing ASEAN Economic
Community (AEC) in 2016. It has its own uniqueness, as it will combine the
point of view between current business owners and current literature study
synthesis on business perception towards AEC. Ten business owners have been
interviewed. The results suggested AEC provides challenges for the business
owners, particularly in terms of capital; competitiveness; sales system;
innovation; finance, bureaucracy; and government preparedness. AEC also
provides opportunities, in terms of market potential; creativity; export
opportunities; business owners’ resistances and sustainability; and knowledge
of local market. From all of the keywords mentioned by the respondents, there
are four main attributes considered as important: human resources;
creativities; market share; and capital. Finally, most of the respondents
suggested that AEC will bring more positive influences for the development of
micro-small and medium business in Indonesia.
Keywords: Asean economic
community, micro-small and medium business, globalization, entrepreneurship
Author: Raden Aswin Rahadi
Journal Code: jpmanajemengg160107
