PENGARUH STRATEGI BIAYA RENDAH DAN DIFERENSIASI TERHADAP KEBERHASILAN PT TAHU TAUHID
Abstract: This study discusses
the company PT TAHU TAUHID Lembang in the city, the researchers are interested
in doing research on this company, as the company is one part of the changes to
the types of food in the know begin by providing a variety of flavors to him.
The factory is well know for success in business, the company's emphasis on
increasing the efficiency and utilization of external circumstances, while also
maintaining its uniqueness PT TAHU TAUHID. To the authors to take the title of
the thesis about Influence Strategies (Low Cost and Differentiation) the
success of the business. The purpose of this study was to determine a low cost
to determine the success of PT TAHU TAUHID Lembang, and to determine the
differentiation strategy of competitive advantage held by PT TAHU TAUHID
Lembang. In the sampling method nonprobability sampling is saturated with 75
employees. The results from 75 employees to prove that the competitive advantage
of Differentiation shows more influence on the success of its PT TAHU TAUHID,
whereas Low cost does not significantly affect the success of PT TAHU TAUHID.
Penulis: Vina Merliana
Kode Jurnal: jpmanajemendd161014
