STUDI KELAYAKAN PENGEMBANGAN BISNIS BENGKEL MOTOR HENRY
Abstract: The aim of this
study is to increase Henry workshop business scale and service capacity with
business planning strategies in terms of market and marketing aspects,
technical aspects / operations, human resource aspects and financial aspects. Some
of the strategic plan that will be implemented based on the design of the four business
aspects including the renovation and expansion of business premises workshop ,
procurement of equipment and supplies complete workshop ,additional services
and products are completely , procurement regular promotion, warranty service
and training and development HR continuously. Based on the business plan of the
Henry's workshop investment for Henry’s workshop that will yield the payback
period for 2 years and 9 months, the project NPV of Rp 423,112,375.00 , as well
as the value of MIRR is 58 % . The conclusion of this business plan is the development
that will be done by Henry’s workshop very feasible to be implemented with the
conditions of competition in the business today and in the future.
Penulis: Ciputra Darmawan
Kode Jurnal: jpmanajemendd161015
