An innovation of Agricultural Extension “Poloyode” As a Method of a Transactional Extension In Communication Of Local Cultural Based in Gorontalo Regency
Abstract: An agricultural
extension activity is one of methods for changing knowledge, attitudes and
behavior of farmers.Therefore, the adoption of technology and sharing of
knowledge between farmers and extension workers can occur in transactional
basis. The objectives of this paper are 1) to identify the innovation of
extension Poloyode and, 2) to determine the communication approach in Poloyode
innovation in Gorontalo regency. Findings of this paper show that: 1)
Innovation of Poloyode extension is an innovation in agricultural extension
that based on the local culture of Gorontalo regency. Innovation of Poloyode
extension has 5 main outreach activities on assisting farmers sourced from
indigenous philosophy of Gorontalo such as
Tuwoto, Mongembito, Maduma, Doluhupa and Molinepo; 2) innovation of
Poloyode extension is only implemented internally by BP4K and BP3K , not to
involve other stakeholders in agriculture.
Penulis: Wawan K.Tolinggi,
Lillyan Hadjaratie
Kode Jurnal: jpkomunikasidd140630
